Global Corporate Gifting Market Eyes $23.8B by 2030 Driven by Custom Gift Sets

The global corporate gifting market is on track to reach USD 23.8 billion by 2030, as enterprises worldwide increase investment in personalized, branded gift sets to strengthen client relationships and boost employee recognition programs.

Market research highlights that demand is being driven by a fundamental shift: buyers are moving away from generic promotional items toward high-quality, fully customized gift sets that reflect brand identity. Retail-branded product sales in the promotional products industry grew 15.9% in 2025 among large distributors—evidence of this premiumization trend accelerating across global supply chains.

Key growth markets include North America, Europe, and Asia-Pacific, where B2B gifting budgets are being reallocated to custom OEM solutions featuring logo engraving, branded packaging, and personalized messaging. Suppliers offering end-to-end OEM/ODM services—including design, production, and fulfillment—are best positioned to capture this demand surge.

“Many buyers are prioritizing quality and brand alignment over volume,” said Besery's product team. “Our clients increasingly request fully branded gift sets with matching packaging as a single turnkey solution.”

Key Features:

• Global market target: USD 23.8 billion by 2030
• Fastest-growing segment: branded, personalized custom gift sets
• OEM/ODM services: logo engraving, custom packaging, and design
• Serving enterprise, SME, and hospitality sectors globally
• Flexible MOQ with competitive pricing for bulk orders

Contact our team for custom gift set quotes and enterprise OEM solutions.